Photography: Adrianna Glaviano
Videography: Jacopo Farina
For this year’s Milan Design Week, Hem created a unique space to welcome design enthusiasts from around the globe. From this special platform, we unveiled a range of new 2019 designs, including the impressive Max Table by Max Lamb and the Kendo Chair Family by LucidiPevere as well as our very first decorative accessory collection by “Supergroup” John Booth and Ian McIntyre.
With many novel product launches on the horizon, it’s a good idea to stay updated on the latest happenings at Hem. Sign up for the waitlists to be the first to hear about our upcoming designs!
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In the picture: Last Table and Last Stool in Polished Steel, The Max Bench by Max Lamb |
The gallery is divided into four separate segments, each emblazoned with oversized neon signs and distinctive colorful drapings. Novelties include a polished steel version of Max Lamb’s quintessential Last Table & Last Stool, embellishing the outdoor garden and bar.
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| Last Stools in Polished Steel and The Max Table by Max Lamb |
Superscene Accessories by John Booth and Ian McIntyre |
The dining space, accentuated by a pink curtain, highlights Max Lamb’s latest design for Hem, The Max Table. At three-meters (118 inches) long and made from solid wood, it’s a sturdy and heavy “functional hero”. Destined to be at the center of any conversation for generations, the versatile table is suited for both meetings and dining.
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Last Table in Polished Steel by Max Lamb, Kumo 4-Seater Sofa in black leather by Anderssen&Voll |
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Kendo Counter Stools by LucidiPevere |
Kendo Chairs by LucidiPevere and Alle Round Table by Staffan Holm |
The yellow lounge features new variations of the Kumo Sofa, now in rust red or leather. Adjacent to the lounge area is a stylish workspace with an eye-catching combo of burnt orange drapery and the electric yellow Kendo Bar Chairs by Lucidi Pevere. The setting also includes off-white Kendo Dining Chairs and a new round Alle Table, a first of its kind in Hem’s portfolio.
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Kendo Counter Stools by LucidiPevere |
An entirely different, immersive experience awaits visitors in the “Blue Shop”. Providing a full display of Hem products and catalogues, the Shop offers a comprehensive collection view, as well as the possibility to purchase online items in the checkout area. Spread throughout the space, custom-created Hem shipping boxes reference Andy Warhol’s famed Brillo Box. Serving as sculptural objects, these functional materials hint at Hem’s direct-to-customer business model.
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